Company Profile

Profile

Bodycare was established in the Year 1992 by the name M/S Pawan hosiery manufacturing innerwear under the brand name “Bodycare” a well known name in innerwear industry all over India and overseas. The name “Bodycare Creations Pvt. Ltd. was established in 2008. After this establishment the brand name is constantly updating the designs and had already gained the sustainability in the market in the mid-segment. Bodycare creations owned by Mr. Sanjay Dawar a man with high ambitions and strength, always designed the product keeping comfort and quality in mind.
 

Our Philosophy

“We strive to meet the diverse needs of our customer by being innovative. We are committed towards offering fashion quality and comfort at an unbelievable price.
 

Brand Profile

As the brand specializes in stylish and intimate innerwear. It provides you the complete lingerie solution as Bra, Panty, Camisoles, Shorts, Bikini, Leggings, Capries etc, also provides some utility products as tummy control panty, feeding bra, maternity panty and Teflon coating sanitary panty.
 

Capacity

Production capacity of around 15 million pieces per annum with the help of a dedicated team of 700 people and distribution team of 140 across India.
 

Brand Focus

Knowing that the Bodycare products are being used by various class of customers but company mainly focuses on aspiration middle income group. Coming months we are targeting upper and niche class of consumers.
 

Brand Strengths

  • Consistent quality and innovative designing
  • Value for money pricing
  • Wide and extensive distribution presence
  • Communicating and promotions in sync with the brand positioning
 

Success & Awards

  • Year 2005 awarded as the top 5 brands.
  • Year 2006 Brand of the year by CMAI.
  • Year 2007 Brand of the year by CMAI.
  • Year 2009 Brand of the year by CMAI.
  • First to introduce stain free panty in India (Teflon finish)
  • First to introduce lycra stretch panties
  • First to introduce procian printed panties.